Website Design

Website Design Essentials:

When people think of web design, they often think of things like graphics, page layout, and attention-grabbing fonts. While these elements are certainly part of web design, the truth is that web design encompasses much more than just aesthetics.

Six Must-Have Website Design Essentials:


This is extremely important as it helps visitors move around on your site with ease. If your site is too hard to navigate they will leave, so you will want all of your content to be readily available. Good navigation is the answer. Use primary navigation, secondary navigation, text menus, internal links, search boxes and breadcrumbs wisely throughout your site to make sure your site visitors can easily find what they are looking for.

Leading The Eye:

In addition to your visitors navigating through the site, you must also help your visitors decide how to focus their attention on each page. You must “lead the eye,” so to speak, by strategically applying weighting, placement, positioning, spacing, and highlighting techniques to guide your visitors from areas of primary importance to supporting, or secondary, areas.


The type, size and colour of the font you use will greatly impact the user experience, and will go a long way in creating the impression you want (or maybe even the one you don’t want, if you are not careful). Additionally, you must consider line spacing, text effects, line length, paragraph size, and emphasis (italics and bold) when placing your typography.


While it’s tempting to pack your website with all the neat graphics and all the informative content you can, it is more important that your site visitors can easily find out what is on your page. Keep in mind that simplicity is almost always preferable over complexity when it comes to web design and visual impact as too many visuals (and/or too much information) could end up looking like nothing more than a jumbled mess to your visitors.

Search engine optimization (SEO):

Your site is no good if no one can find it on the web. Your site needs to be on the first page of the search engines such as Google. Therefore when it comes to website design, good SEO practices including using alt text for images, no-following outbound links that are irrelevant to the site, and labeling page titles and headers effectively.

Your Website Must Be Mobile Optimized For Mobile Viewing:

In today’s world if your website cannot be viewed on a mobile smart phone, iPad or Tablet, then you are behind the times because it’s reported that more website views will be carried out on a mobile device than on conventional computers or notebooks by 2013, and if your site is too difficult to use on a mobile device like most conventional websites are, your visitors will simply go elsewhere.

Don’t skimp when it comes to building your brand. Contact the experienced professionals at Business 2 Customer Marketing and Mobile Smart Marketing, to handle all of your logo and web design needs. Please call us on 1300 932 232, or email: